SEO has come a long way since its advent, it has evolved and has seen many ups and downs in this tremendous journey. Spamming has been the biggest impediment in the evolution of SEO, but now, semantic search has been introduced by Google with the introduction of its new algorithm Humming Bird and it is nearly impossible to game semantic search by spamming techniques.
These are early days for semantic search and there are many SEO companies which are still following the same traditional ways of SEO which is certainly not the best way to deal with the current situation if you are looking to generate business through Google.
The big question for a business owner who is looking to rank on the top in search results of Google and generate high quality traffic has always been the same, how to choose a right SEO company, which can help her or his business achieve the desired results?
There are some prominent factors which are required to be focussed upon while searching for a right SEO Company and these factors take into account the current search engine industry scenario and they will hold pretty true in the future to come as well. These factors are as follows:
It is not all about SEO techniques and methods only, when it comes to optimizing a website for high quality search engines like Google, understanding a client’s business is of vital importance. If an SEO company fails to take this point into consideration, then they are actually missing on something very important, especially in this time of semantic search (humming bird).
A good SEO company, these days, should always know about the business of its clients, this may include, understanding the products or services the client offers, online and offline marketing strategies which are followed by the client, client’s target audiences, the mission and vision of the client etc. Having this information will help the SEO Company to formulate better holistic SEO strategies for its clients and the offline marketing plans can also be in synchronization with the overall SEO strategy, which is a big help in semantic web.
So, go for an SEO company which understand your business or focuses on understanding your business in the first place.
Modern SEO is not about optimizing websites for search engines, instead, it is about optimizing websites for people or searchers or end users. An SEO company which focuses on people or your target audience more, is the company you should go for.
When it comes to Google, the search engine’s main aim is to provide the best information to its users in the best possible manner. Therefore, it becomes highly important that your website is optimized by taking into consideration, the user experience and requirements. If your website is popular among people, it will certainly rank high on Google’s search result pages and attract more high potential customers in order to increase your business further.
It’s simple, if your website has high quality information which is useful for the end users then, there is no doubt that your website will be ranked up there on the top in Google and will generate huge traffic of high potential customers.
SEO Company of the modern times should have a content marketing strategy in order to connect with target audience, indulge them and impress them. This will create trust and authority for your business, which every online or offline business strives for.
A content marketing strategy is one of the most important parts of SEO these days because it could fetch you high quality links, likes, shares and re-shares on social media networks like Google Plus, Twitter, Facebook etc, make your website popular among your target audience. High quality content needs a well thought out content marketing strategy. A good SEO company of the modern times should focus on this factor.
Semantic search takes into account your business presence on social media platforms, especially on Google Plus. Apart from all the high quality white hat SEO techniques and methods, including social media marketing and promotion becomes an inevitable part of a business’s holistic SEO strategy.
A good SEO company which understands the current SEO industry scenario also understands that a presence on social media networks is of vital importance. Social media is the best way to connect with people by involving in conversation with them and engaging them by dissemination of high quality content among them. So, simply put, SEO, Social Media Marketing and Content Marketing are closely interrelated and they necessarily need to be synchronized in order to achieve best results on search engines like Google.
It is very important that an SEO company understands the intent of your target audience and accordingly optimizes your websites for search engines. Modern SEO companies need to work with their client as their partners, instead of, as a company which is hired for a project.
Also, the company which looks at the SEO holistically and takes into consideration the requirements of the end user is the best company to go for.