Contemporary Holistic SEO Approach – Inevitably Yours!
A holistic and a semantic approach to SEO include the following internet marketing tools:-
- Content Marketing and
- Social Media Marketing
- On-Page SEO
In fact, even these tools are interrelated. Our equation of holistic SEO is as follows:
The holistic SEO Equation:-
H = OS +CM + SMM
H = Holistic SEO, OS = On Page SEO, CM= Content Marketing, and SMM = Social Media Marketing
There are two reasons why holistic SEO includes content marketing and social media marketing, those reasons are as follows:
1) Content marketing helps in dissemination of high quality and user focused content all over the internet, so that, users get the best of the information when they are searching for it. Content marketing even covers social media networks.
2) Social media marketing helps in confirmation of the authority and veracity of the content and it makes the content dissemination process very simple and quick. This helps in making the search results accurate, verified and quick. Basically, the results quality improves.
Never say “no strings attached” because in semantic search, the strings play a vital role and they are certainly attached
Google’s Humming bird algorithm is based on semantic search and the brain of semantic search is Google’s Knowledge Graph and knowledge graph is based on entity search and in entity search, strings are certainly attached. See below, how?:
An entity is a person, a place or a thing, and the knowledge graph is a graph of relations, connections and interconnections between entities. This graph keeps on growing by developing more relations, connections and interconnections every minute.
Because of such strong and wide spread connections and relations between the entities, there came into existence an important component of semantic search which can prove to be really useful for the searchers or the end users. This component is called serendipitous search, which means that, searchers will be able to find the results or the information which they are not exactly searching for but is important to them in order to provide them with the best possible information or the answer.
Simply put, serendipitous search results are surprise but useful findings by the searchers. Semantic search is able to provide serendipitous results because of the connections and relations between the entities. Isn’t it great? It’s awesome!
Authority and Veracity in SEO
A holistic presence on the internet is important but it also important that your presence is verified in order to build authority. A content which cannot be verified for identity or authorship will not be a strong candidate for the consideration by the search engines, especially Google.
The simple logic is, if you are not verified in any way, how can you expect your content to be verified or authorised, who will be assigned with the responsibility for such content and if there is no responsibility, quality of search results will be affected and then there will be again spamming and it is the last thing on earth search engines like Google want.
Therefore, it is important for the existing and new generation of webmasters and business owners to think SEO holistically and focus on the searchers and the end users. So, come onboard on semantic search’s journey, fasten the seat belts and enjoy the ride but all the rules should be followed.