The Marriage of Content Marketing and Social Media
It has always been the game of content on the internet, it still is the game of content but there is a slight change in this era of search evolution. The emphasis is more on useful content for the searchers; a content created with an aim of ranking high in the search engines is certainly not a great choice considering the current internet marketing scenario.
A business which is looking to get found in the search results of major search engines by its target audience or potential customers or if it is looking to attract the attention of its target audience through the internet as a whole, it will have to focus on creating or building the following rather than doing anything else in the world:
- Trust in the target audience
- Reputation in the eyes of the target audience
- Authority in its domain
All of the above requirements can be achieved with the help of an effective content marketing strategy, but the basic requirements here will be, providing the customers what they are looking for and they are actually looking for, good quality information which proves useful to them in making purchasing decisions or may be, in deciding upon something.
We can create very useful content, such as, some really creative but informative videos, creative info-graphics, great images, highly informative articles, blog posts, etc, but it will not be worth anything, if it does not reach the target audience or the people who need it.
Now, the obvious question arises, what is the best way to reach your target audience and draw their attention to your business through your content marketing techniques? The answer to this is as follows, the best platform to reach the target audience and disseminate the quality content you are offering is “Social Media Networking and Marketing”.
Therefore, integration of social media marketing and content marketing is inevitable in the current scenario.
With the help of social media platforms, you do not necessarily have to provide big articles, a small but useful tweet or Google plus update for your target audience will do wonders in improving your presence on the internet and also attracting the attention of the people (effectiveness of such marketing efforts depend upon trust, reputation and authority a business has). But it has to be on regular and continuous basis, proactive participation in content creation and engagement with the target audience is the key to gradual but assured success (provided everything is done in the correct manner).
Myriad of social media networks provide great analytic and targeting tools, which will help a business to target and penetrate their target markets exactly as required, also there are tools which can provide effective statistics showing behaviour and reactions of the target audience in relation to your content marketing efforts.
Based on these statistics, businesses can create strategies and formulate plans to implement their content marketing activities effectively. Content marketing is an ongoing process and needs some time to develop, once developed it will start providing its benefits in leaps and bounds but at the same time, it is also necessary to keep the content marketing plan flexible and adaptive, so that, when there is a need, it could be accordingly updated. Change is the only constant in the world of content marketing.
Building a Business with Planned Strategy
how it works?