Semantic Search is about understanding the intent of the searcher and providing him/her with the best answer that will fulfill his/ her requirements. Semantic Search engines will be able to find the information about a business if it has a good presence on the internet, which means, that the business is talked about on the web by the people interested in its services. In order to improve a business’s overall presence on the web, marketers have to embrace a holistic approach to carrying out Social Media Marketing (SMM), as SMM is the best way to improve a business’s overall internet presence.
A holistic approach of Social Media Marketing suggests that, it is not only about getting few fans and likes on Facebook or doing some tweeting on twitter or getting some plus ones in Google Plus. It’s more than all of that, it is actually about engaging your target audience, indulging in conversations with them and the most important thing, try not to sell your products and services on social media platforms directly, it simply, won’t help. In a nutshell, focus more on “SOCIAL”, then on “Media” and “Marketing”.
Content Marketing can be a great choice when trying to engage target audience and social media marketing plays an important role in improving the reach of the content to the target audience. Therefore, it will not be wrong to say that content media marketing can be hugely benefited by social media marketing, and vice-versa, also stands true. I will not go that far to say that, the social media marketing and content marketing are interdependent but, they are certainly quite closely related and can do wonders if used together in Semantic Web.
To summarize it all, Semantic Web is about people and high-quality information. To be successful in modern times of Semantic Web, marketers have to engage people with high-quality content/ information which could create value for people (the target audience).