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What is digital marketing?

Digital marketing is marketing or advertising through digital channels. These digital channels are search engines, social media platforms, email platforms, mobile applications, etc.

There are myriad components or tools of digital marketing, to name a few, SEO, Social Media Marketing, Paid Advertising, Email Marketing, Content Marketing, Influencer Marketing, etc. A business should be using these tools to promote its products or services to reach the target audience. A large number of potential buyers are using these digital platforms to get the information that can help them in making their buying decisions.

SEO: It is the abbreviation for Search Engine Optimization, SEO in digital marketing aims to position a website in top search engine result pages, also known as, SERPs. The idea is pretty straightforward if a website ranks in top search results, then it will be catching more eyeballs, and more people will be visiting it through search engines.

Social Media Marketing: Social media networks like Facebook, Instagram, Twitter, etc are pulling people to their platforms. There is a large number of users or potential customers using these platforms, a business cannot miss upon them. Social media networks provide a huge opportunity to market a business to its target audience.

Paid Advertising: You can easily run an ad on various platforms like Google Ads, Bing ads, you can also run these ads on various social media networks. You can pay these platforms to post your ads and present them to the target audience.

Email Marketing: This is one of the oldest tools of digital marketing. It is easy and simple. You need to create content that you would like to serve to your target audience and shoot the emails. We must use solicited emailing lists, sending unsolicited emails can harm your brand reputation.

Content Marketing: This digital marketing tool is one of the most used. You must create content that creates value for your target audience, this can engage them with your brand and there will be an opportunity to convert them to your customers.

Influencer Marketing: This is a new tool in the gamut of digital marketing. People who have a large following on social media networks can help your business reach its target audience. You can use influencer marketing effectively.

Why is digital marketing important?

Digital Marketing

Here are a few facts that you should know to get the answer to that question:

  • 53.7%of the world’s population is on the internet according to Statista.
  • According to Statista, Facebook has 2.8 billion monthly active users as of the fourth quarter of 2020.
  • Google maintains a 92.47 percent market share as of January 2021 - Statista.
  • According to the estimation on Statista, the number of online video platform viewers will amount to 1.86 billion in 2021

By looking at the numbers mentioned above, it is clear that there is a big section of the world's population on the internet. If you are a business looking to reach your target market, you can not afford to skip digital marketing.

Your competitors are using digital marketing and are increasing their user base, getting an edge over you. You must start using digital marketing tools to promote your business on the internet as well.


Yes, digital marketing will be the future of marketing, there are no two ways about it. There is a huge potential on the internet for businesses with more than 46% of the world's population yet to join. People don't have those apprehensions about buying online that they used to have 10 years ago. There is more security on the internet than it used to be, although there are new threats as well, however digital marketers are taking the right measures to provide the user with a secure environment to buy online.

Digital Marketing Future

How Digital Marketing Works for Your Business?

A digital marketing agency is a digital marketing service provider. Webtech Mechanics is a leading digital marketing agency in India that can offer the following services:

Digital Marketing Business
  • Digital Marketing
  • Paid Ad Marketing
  • Web Design/Development
  • Mobile App Development
  • Social Media Marketing
  • Reputation Management

As a responsible and true digital marketing company, we do not only provide our clients with the best of services, but we also offer them professional consultation on their business growth. Webtech Mechanics has always focused on building brands rather than just providing our clients with mere services or products. A good digital marketing agency never looks for short-term gains, it rather has a vision for mutual growth with its clients. Here are a few of the traits of a reliable digital marketing agency:

  • Client Reviews: A good digital marketing agency has good client reviews. Google reviews are the most reliable ones.
  • Proven Results: A reliable digital marketing agency always has results to show. They should be able to show you the results they have achieved for their clients.
  • Holistic Marketing Approach: Digital marketing is not a single task that you need to do. A digital marketing agency has a holistic approach to market your business on the internet. The convergence of digital marketing tools is vital to a business's success on the internet.
  • No Unrealistic Targets: There are digital marketing agencies that can promise you the moon, and they can never achieve those targets. A good digital marketing agency sets targets that are reasonable and gives you a reason why those targets are set.
  • Regular Communication: A reliable digital marketing agency knows the importance of regular communication. If there is no communication from your agency, then it is almost impossible to achieve great results.

Why Choose Webtech Mechanics As Your Digital Marketing Agency?

Here is why you need Webtech Mechanics as your digital marketing service provider:

Holistic Approach

Holistic Approach

We always look for ways to add value to your business and help grow it further. It does not matter whether you choose us for SEO or web development or any other service, our approach will always be a holistic one, and it entails adding value to your business and helping it grow further.

Proven Results

Proven Results

We have got a good experience of working in the digital marketing and web development industry. We can show you the results that we have achieved for our clients in the past.

Quality Matters The Most

Quality Matters The Most

We at Webtech mechanics make sure that the quality of our work is up to the highest standards of the digital marketing industry.

Flexible Work Process

Flexible Work Process

Our work process is not rigid, we have a flexible approach to working with our clients. We can adjust our work according to your requirements even in the middle stages of a project. We make it easy for our clients to work with us.

Personalized Attention Dedicated Resource

Personalized Attention/Dedicated Resource

We make sure that each of our clients gets personalized attention from us. We dedicate the required resources to make sure the work is being carried out as promised by us.

Best Communication

Best Communication

We believe in good communication with our clients. At the time when the project is being carried out, we make sure that the communication is happening properly.

What Our Clients Say!

Send your query to us


I do not have a website, how can I get one?

Contact us through email, contact form, phone and we will help you get a new website.

I have a website but there is no traffic on it. It is not generating business. Can you help?

Yes, that is what we do. We can make your website a business generating tool. We use digital marketing tools like SEO, Paid ads, Social Media Marketing and Content Marketing to help you generate business through your website.

I have an eCommerce website, but it is not able to sell the products. Can you help?

We can help you here with our eCommerce digital marketing plans to generate sales for you.

I would like to create an eCommerce store, can you help?

Yes, contact us and our experts will help you. We can design and develop a great eCommerce store for you.

I have traffic on my website, but there are no sales or leads. Can you help?

You need our “Conversion Optimization” service. Our experts will analyze your website and the analytics and based on this information we will optimize your website to generate sales or leads from it.

I need landing pages, can you help?

Yes, we design and develop conversion focused landing pages. Please feel free to contact us.

I have been doing SEO for a long time now, but there have not been satisfactory results. Can you help?

Yes, our SEO experts can create a custom SEO plan for your business, and we will track the performance to make sure that it works for you. Please feel free to contact us.

I have a deadline for generating leads or sale on my website, I cannot wait for too long. Can you help?

Yes, we can help for sure. Our team can create a custom “Digital Marketing Plan” to make sure that you achieve your desired results within the given time period.

I am looking to create a mobile app for my business, that runs on iOS and Android both. Can you help?

Yes, our app development team will help you here. Please feel free to contact us.